Nagaland_kicks, a sneaker retail and wholesale store, is the fashionable talk of the town currently.It is trending in social medias and travelling around rapidly in WhatsApp especially among the boys these days.The proprietor (name withheld in respect of owner’s privacy) started this successful business during pandemic. It was initially only a service of “buy and sell” from olx. Later the proprietor opened Instagram account and started giveaways for the clients which attracted clients and really worked well than expected. Soon, the number of followers on Instagram skyrocketed within few months. Having thousands of followers really enhanced and encouraged the proprietor to work harder and better. The owner even mentioned that “Pandemic came in disguise as a blessing” for their business because most of the clients are buying the products online now.