Tongpangkumba Kichu is a multi-faceted individual with a passion for creating humor on media platforms. Popularized on Instagram as I Akum Kichu, he is known for creating “how to impress girls of different Naga tribes/region” comic reel series on the media platform. The creator’s stereotypical yet accurate portrayal of various Naga tribes/region is never a miss and is harmlessly fun to watch.
Kichu is also a member of the comic creator duo Lambu & Skinny on Youtube where he plays his part as ‘Lambu’.
“Beyond crafting comedy content, I find joy in spiking volleyballs on the court. Alongside these interests, I’m also an entrepreneur, venturing into innovative endeavors.” – Kichu
The creator turned entrepreneur draws inspiration from the complexities of everyday life by “finding gold in the situations he encounters”. He continues that by observing the world around him, he uncovers relatable and humorous scenarios that resonate with his audience at large. Delving into relevant topics and gathering insights propels the creator into an extensive research thus aiding in adding depth and authenticity to his content.
“The fusion of inspiration and diligent preparation allows me to create videos that connect, entertain, and leave a lasting impact.”- Kichu
The jocular creator opines that a great content creator possesses a blend of authenticity, creativity, consistency, and the ability to connect with their audience on a meaningful level. To embody these qualities, Kichu, as a content creator strive to provide accurate and valuable information, foster engaging conversations, and adapt to the changing trends whilst also staying true to his style.
To build an engaging community around him, Tongpang prioritizes responding to as many comments as possible as according to him, this foster a sense of connection and appreciation.
“The interactions with my audience often spark insightful discussions and even inspire new content ideas. By valuing the input of my audience, I create a collaborative environment where their ideas contribute to the evolution of my work. This two-way communication helps me build a stronger, more engaged community, fostering a sense of belonging and excitement among those who share my passion for the content I create.” – Kichu
Recently, Tongpang launched his brand UNIKMA, a brand that specializes in custom fabric printing. Let’s venture more into what this brand entails and what it has in store!
UNIKMA is a fusion of “Unique” and “Machine,” encapsulating the essence of one-of-a-kind business venture in the local community.
“Unique” signifies the distinctiveness and originality that sets the brand apart, offering products that stand out in the crowded market. “Machine” represents the precision, efficiency, and innovative approach that underpin his operations.
The inspiration behind launching the brand UNIKMA stemmed from a keen observation of the clothing market. With unique approaches, the brand focuses on delivering exceptional value by utilizing high-quality materials while maintaining affordable pricing.
“Recognizing the saturation and high pricing prevalent in the industry, I saw an opportunity to make a difference.” – Kichu
UNIKMA’s, printing process is a seamless blend of creativity, innovation, and personalization, reflecting the core values of the brand. The brand aims to bring the customers’ unique ideas to life through various steps.
Firstly, they take your customized orders and refine your design by the experts at UNIKMA so that it captures the essence of your vision while aligning with the brand’s commitment to exceptional quality. After which, your order is digitally transformed and cut- edge printed on carefully selected fabrics. The brand prioritizes not only the aesthetics but also the durability and comfort of the final product. Their processes guarantee vibrant and long-lasting, unique and personalized item that fits your budget.
“We take pride in helping you transform your ideas into tangible, one-of-a-kind creations that you’ll cherish and enjoy.”- UNIKMA
Currently the brand is exclusively focused on fulfilling custom orders, however, in the days to come, they are actively strategizing to introduce the brand’s own designs and enter the market with a fresh perspective.
With the belief that each individual is a unique thread in the fabric of life, and with a mission to help individuals stand out and shine amidst the crowd, UNIKMA carries a simple yet powerful message,
‘Embrace Your UNIKness in the Crowd.’
“UNIKMA is not just about clothing; it’s about confidence, self-expression, and the boldness to be unapologetically you. Join us on a journey where being UNIK in the crowd is not just a statement, but a way of life.”- UNIKMA
The brand aspires to take over new heights by empowering individuality, innovative expansion, through affordability and by building a community that celebrates uniqueness and diversities.
“As UNIKMA gains momentum, I look forward to expanding our reach beyond the local level, connecting with individuals worldwide who share our values of standing out and embracing their UNIKness.”- Kichu
According to the entrepreneur, successful business owners often embody a combination of qualities that contribute to their achievements including availability and responsiveness, consistency, creativity, proactive work ethic and strategic promotion.
“While these qualities are valuable, remember that each business owner’s journey is unique. Adapt these qualities to suit your business’s needs and your personal strengths to create a winning formula for success.”- Kichu
Running a business while also being a content creator certainly has some perks and brings a multitude of exciting advantages to the brand as according to the creator-preneur,
“The synergy between these roles is a powerful asset. Crafting engaging content not only connects me with a wider audience but also serves as a potent promotional tool for my business, UNIKMA. The ability to seamlessly integrate self-promotion through my content significantly reduces the need for external marketing investments, maximizing cost-efficiency.”
In addition to Kichu’s roles in content creation and running UNIKMA, he also serves as a government employee, contributing to public service with dedication and professionalism.
Juggling as a digital content creator, a Government employee and as an entrepreneur, Kichu encounters a range of challenges like creative burn-outs, diverse responsibilities and time constraints that have tested his abilities. However, he has learned to manage these with resilience and commitment.
“Balancing these roles with my involvement in village organizations, clubs, church activities, and commitment to Naga society is undoubtedly demanding. I navigate through these challenges with effective time management, taking breaks to recharge during creative burn-outs and by solidifying faith in God through prayers.”
The young entrepreneur also comments that if he wakes up to the astonishing reality that UNIKMA has skyrocketed to make him the world’s wealthiest person, he would undoubtedly be rendered speechless at first. The remarkable achievement would be a testament to both God’s grace and the unwavering dedication that has driven him.
“In response to this extraordinary success, my initial step would be to recommit to the values that led to this pinnacle. I would reinvest a significant portion of my newfound resources into UNIKMA, focusing on upgrading machinery, refining team management practices, and establishing an in-house full production factory.
By reinvesting in UNIKMA and empowering my community, I hope to ensure that the remarkable journey from content creator to global business magnate is characterized by purposeful action and meaningful change.”- Kichu
The entrepreneur wishes to convey the messages to our readers that the path to success is illuminated by God’s grace and is fueled by unwavering dedication and that, it is essential to remain humble in the face of remarkable achievements as success is not solely an individual endeavor. It is a collaborative dance of hard work, resilience, and the support of a community.
“As I reflect on the journey that has led me from a content creator to an entrepreneur, I am filled with gratitude and a deep sense of purpose.
Our journey is a shared one. The pages of my story are intertwined with the stories of those who have contributed, believed, and walked alongside. As you read these words, know that you are a vital part of this narrative. Our success is a reflection of the potential that exists within us all.”- Tongpangkumba Kichu
We hope you enjoyed today’s story!
Connect with Kichu on Instagram by tapping on the icon below!
@i.akum.kichu
Do follow UNIKMA on Instagram to embrace your UNIKness and get your orders customized!
@unikma.in
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